Knowledge Base

Add your brand assets

After creating your new account, the first thing to do is add your brand assets. These are your colors, fonts and headings, visuals and variations on your logos. Because each asset is different, we'll explain how to add them one by one below. But first, a brief explanation of what these brand assets are and what a publishing state is.

Definitions

  • Colors - A brand consists out of one or multiple colors to show the brand's identity.
  • Fonts - A brand uses one or multiple fonts for their typography.
  • Visuals - Visuals are images, videos, or other media that are used to represent the brand visually.
  • Logos - Logos are images that are used to primarily represent the brand and often have multiple versions.

Publishing status

Every brand asset can be configured in two different states:

  • Published - The brand asset is visible to the public through the brand book and privately through Base Styles integrations and the API.
  • Unpublished - The brand asset is not visible to the public. It will not show up in the brand book, integrations or API.

Adding a Color

To add a color, first navigate to the Colors page in the Base Styles dashboard. After that, click on the button at the top-right of the page.

In the section Color Format, fill in the Hex value, the RGB values or the HSL values of the color you want to add. Once you fill in one of formats, the other formats are automatically calculated.

In the section Color information, fill in the name and optionally the usage explanation and meaning of the color. Based on the color, we also suggest a unique and fitting name.

Last but not least, you can choose the publishing status.

Adding a Font

To add a font, first navigate to the Fonts page in the Base Styles dashboard. After that, click on the button at the top-right of the page, next to 'Fonts'.

You can upload your font or search through the font library for your font. In both cases, select or fill in the font weight and whether it is italic or not.

After that, you can optionally specify the font usage description and choose the publishing status.

Adding a Visual

To add a visual asset, first navigate to the Visual library in the Base Styles dashboard. After that, click on the button at the top-right of the page.

Give the visual asset a name, select the visual asset file and choose the publishing status.

To add a logo, first navigate to the Logos page in the Base Styles dashboard. After that, click on the button at the top-right of the page.

You can specify the logo name and select the logo file. After that, you can optionally specify the font usage description and choose the publishing status.